Which context is closest to the business? Choose the closest context Professional service or general SME Restaurant, café or food concept Retail store or local business Trading, sourcing or import-export Industrial, machinery or engineering Product, packaging or new collection Trade fair, exhibition or event This helps tailor the recommendation. It does not change the score.
01 / 12 Can a new customer understand what you sell and why it matters in under one minute?Think about your homepage, company introduction and first sales conversation.
A Yes, immediately B Mostly, with a little explanation C Only after a conversation D No, it is still difficult to explain
02 / 12 Do your logo, visuals, documents, social posts and physical materials feel like one business?Consistency affects whether the company feels deliberate and trustworthy.
A Yes, consistently B Mostly, with a few weak areas C They vary by channel D They look unrelated or unfinished
03 / 12 Does your website create confidence before a buyer contacts you?Consider proof, clarity, mobile quality, current information and professional presentation.
A Yes, it supports the sale B It is acceptable but not persuasive C It feels dated or unclear D We do not have a useful website
04 / 12 Is there one clear next action for the right visitor on every important page?Examples include an inquiry, booking, quote request, purchase or diagnostic.
A Yes, and it works B Usually, but the path could improve C Several actions compete D There is no reliable conversion path
05 / 12 Can your team quickly show credible proof, scope and value in a buyer conversation?Think about company profiles, catalogues, proposals, case studies and presentations.
A Yes, with strong reusable materials B Some materials are useful C Materials are generic or outdated D We rebuild or improvise every time
06 / 12 Are inquiries captured, qualified and followed up without relying on memory?A good lead system records source, context, owner, status and next action.
A Yes, consistently B Usually, but some leads are lost C It depends on one person D No, leads disappear in email or chat
07 / 12 Can the team explain the current workflow, ownership and exceptions clearly?If the process cannot be explained, software and automation usually create more confusion.
A Yes, it is documented and understood B Mostly, with a few unclear areas C Knowledge sits with individuals D The process changes depending on who handles it
08 / 12 Do you have one reliable source of truth for important customers, orders, stock or project status?Conflicting spreadsheets and message threads are a common source of operational risk.
A Yes, one reliable system B Mostly, with some duplication C Several records must be reconciled D No, information is fragmented
09 / 12 Have you identified repeated knowledge or response work that AI could safely support?Useful AI begins with a repeated task, an owner, approved knowledge and a measurable outcome.
A Yes, with clear use cases B A few possibilities are visible C We have tools but no clear workflow D No, AI interest is still general
10 / 12 Are the data, review rules and human responsibilities clear enough for controlled AI use?Without boundaries and review, AI can create inconsistent or risky output.
A Yes, clearly defined B Partly defined C Informal and inconsistent D Not defined at all
11 / 12 Can you see which pages, campaigns, offers or workflows are creating useful results?Measurement should help choose the next improvement, not produce reports nobody uses.
A Yes, decisions use real data B Some useful data exists C Data exists but is rarely used D We cannot reliably measure results
12 / 12 After a website or system launches, is someone responsible for keeping it healthy and improving it?Systems decay when updates, backups, content and improvement have no owner.
A Yes, with a clear routine B Ownership exists but is irregular C Work happens only when something breaks D No one owns the system after launch