Founder-led
Serkan leads the commercial thinking, priorities, positioning and decisions that require business judgement.
Business Problem Map
Use the map to identify a focused starting point, indicative investment and the commercial improvement each package is designed to create.
Serkan leads the commercial thinking, priorities, positioning and decisions that require business judgement.
Research, drafting, variations and repeatable production may be accelerated with AI under review.
Design, development and subject expertise are added where the project benefits from dedicated capability.
Choose the pressure point
Filter by category, compare the likely change and use the package as a practical conversation starter. Related packages can be combined when they support the same result.
Brand & Identity
The business has a logo and materials, but nobody can explain the central promise or audience clearly.
A practical positioning statement, message hierarchy and visual direction before more design is purchased.
Clarifies the audience, promise and message before more production is commissioned.
Shorten positioning decisions by 1–3 weeks and reduce wrong-direction design spend.
The existing logo is weak, inconsistent, unusable at small sizes or supplied in the wrong formats.
A cleaner, usable identity core without forcing a full rebrand when one is not needed.
Creates usable master files, lockups and production consistency.
Reduce production errors and avoid an unnecessary full rebrand when the core mark can be repaired.
A new business needs to look credible across digital, print and customer touchpoints.
A compact identity system that can be used immediately and expanded later.
Gives a new company one recognisable identity system instead of unrelated assets.
Reduce repeated design setup by 20–40% across the first customer-facing materials.
The identity exists, but every poster, proposal, menu and social post looks unrelated.
Reusable templates and rules that make daily business communication recognisably one brand.
Turns an existing identity into practical daily business communication.
Prepare recurring campaign and sales assets 30–50% faster through reusable templates.
The business is changing identity but risks confusing customers and leaving old materials everywhere.
A controlled transition from old brand to new brand across the most visible touchpoints.
Moves the visible business from the old identity to the new one without confusing customers.
Reduce duplicated old/new-brand production and accelerate priority rollout by 30–60%.
Websites & Conversion
A new offer needs to go live quickly without waiting for a full website.
One serious page, one clear offer and one direct route to inquiry.
Creates one credible offer, one audience route and one measurable action.
Launch a focused offer 2–6 weeks earlier than a full website and test demand at lower risk.
The website looks dated, unclear or risky, but a full rebuild is not yet justified.
Repair the highest-impact trust and conversion gaps first.
Repairs the highest-impact website weaknesses before a full rebuild is justified.
Improve qualified action potential by 10–25% where visible trust and CTA friction are the main constraints.
The website is disconnected from positioning, lead capture, content, operations and future AI use.
A connected commercial website system that explains the business and creates qualified conversations.
Connects positioning, proof, search, enquiry and future sales workflows.
15–35% qualified-enquiry improvement potential and 2–6× organic visibility from a low baseline.
A business needs to sell selected products online without building an oversized catalogue or platform.
A focused first online-sales layer with clear products, trust and checkout routes.
Creates a focused first online-sales route without an oversized commerce programme.
5–12% conversion improvement potential and 8–15% basket-value improvement with healthy traffic and stock.
The company needs to enter a second language or market without duplicating inconsistent pages.
A controlled multilingual structure with correct priorities, navigation and market-specific proof.
Creates one controlled structure for a second language or target market.
Reduce duplicate page maintenance and adaptation effort by 30–50%.
Sales Materials & Buyer Trust
The company profile is generic, text-heavy or unusable in serious buyer conversations.
A concise buyer-facing company story built around credibility, capability and next action.
Gives buyers and partners one concise, professional company story.
Reduce repeated company-introduction preparation by 20–40%.
Products are scattered across spreadsheets, images and old PDFs with no useful category logic.
A scalable catalogue structure that helps buyers understand products and request the right information.
Creates scalable category, specification and buyer-navigation logic.
Reduce repeated product-data and catalogue production work by 30–60%.
Every quotation or proposal is rebuilt from zero and looks inconsistent or difficult to approve.
A reusable commercial document system that makes scope, value and next steps easier to understand.
Makes scope, options, approval and next actions easier for both team and buyer.
Prepare recurring proposals and quotations 40–70% faster.
Good work exists, but it is shown as images rather than credible business proof.
Turn completed projects into problem–system–result stories that support higher-value sales.
Turns completed work into reusable problem–system–result evidence.
Reduce repeated proof preparation by about 50% and improve the quality of higher-value sales conversations.
Cold emails and messages sound generic, create weak replies or send traffic to the wrong page.
A focused target list, message logic and landing route built around one credible offer.
Connects target logic, message, landing route and follow-up around one offer.
15–35% higher positive-reply potential than generic untargeted outreach when list quality is strong.
Restaurant & F&B
The food may be good, but the concept, audience, naming and reason to visit are still unclear.
A sharper concept before money is spent on menus, signage and campaigns.
Clarifies the guest, promise and reason to visit before launch spend increases.
Avoid expensive menu, signage and campaign production around an unclear concept.
The menu is difficult to scan, overfilled, badly priced or visually disconnected from the concept.
A menu structure that helps customers decide faster and presents priority items clearly.
Turns the menu into a customer decision and contribution-margin system.
8–18% average-order-value potential and 10–25% drink or side-item attachment potential.
Brand, menu, website, Google presence, QR and opening campaign are being handled as separate tasks.
One coordinated route from concept to opening.
Connects concept, menu, local discovery, website and opening communication.
Coordinate launch 2–4 weeks faster and support higher order value through menu and customer-journey design.
Promotions need posters, social sizes, in-store material and digital ads that all say the same thing.
One campaign idea adapted into a complete set of useful customer-facing assets.
Keeps one offer consistent across poster, social, message and print formats.
Prepare a complete campaign asset set 30–50% faster than commissioning each format separately.
Hours, location, menu, ordering and contact information are inconsistent or difficult to find.
A clean local-discovery and QR route that reduces customer confusion.
Creates a clean Google and QR customer-information route.
Reduce lost visits, calls and orders caused by inconsistent location, hours, menu and contact details.
Retail & Local Business
A store promotion needs in-store, social and message-based communication at the same time.
One clear campaign adapted across the places customers actually see it.
Creates one recognisable campaign across the customer touchpoints that matter.
Prepare in-store, social and messaging assets 30–50% faster.
Price labels, barcodes or shelf communication are slow, inconsistent or difficult to print correctly.
A practical reusable utility for accurate, branded and flexible store labels.
Creates accurate reusable label, barcode and print logic for daily operations.
Reduce recurring price-label preparation and reformatting time by 50–80%.
The store has trust and products offline but no focused route to sell selected items online.
A first online shop built around priority categories, customer confidence and simple operations.
Turns selected store products into a focused, manageable online sales route.
5–12% conversion improvement potential and 8–15% basket-value improvement from better discovery and cross-sell.
Customer relationships disappear after the sale and campaigns depend on ad spend alone.
A consent-aware customer follow-up system for birthdays, launches, offers and useful reminders.
Creates a reusable post-purchase and customer-return system.
10–25% repeat-engagement improvement potential when consent, offers and customer data are maintained.
Every seasonal campaign begins late and requires new copy, formats and channel decisions.
A repeatable campaign system for school, holiday, launch and clearance periods.
Creates a calendar, offer logic and reusable promotion system.
Launch seasonal campaigns 30–50% faster and reduce repeated asset production.
Trade Fairs & Events
The company booked a booth but has no clear visitor promise, lead plan or follow-up structure.
A practical fair plan built around the right audience, message and post-event action.
Turns a booked fair into a defined commercial project.
Avoid misdirected booth and print spend by clarifying the visitor, message and follow-up before production.
The stand is visually busy, generic or impossible to understand from the aisle.
A booth communication system that tells the right buyer what matters in a few seconds.
Makes the right buyer understand the stand within a few seconds.
Improve aisle comprehension and the share of relevant visitor stops when the offer and audience are focused.
The booth has no coordinated catalogue, presentation, QR route or post-meeting material.
A buyer-facing kit that supports conversations before, during and after the event.
Connects profile, catalogue, QR route and follow-up materials around the event.
Reduce post-meeting material preparation by 30–50%.
Business cards and scanned badges are collected, but important conversations are forgotten after the event.
A simple qualification and follow-up workflow that turns booth traffic into prioritised action.
Preserves conversation context, priority, ownership and next action.
50–80% fewer unworked event leads and 60–85% faster first follow-up potential.
Visitors need one mobile page for location, products, booking, downloads and post-event contact.
A focused event route that supports both pre-show promotion and follow-up.
Creates one mobile route for location, products, booking, downloads and follow-up.
Reduce visitor information friction and repeated event enquiries by 20–40%.
Trading, China & Industrial
The business has broad sourcing capability but no clear commercial position or buyer-facing system.
A credible B2B platform connecting positioning, categories, proof, inquiry and outreach.
Connects positioning, categories, proof, enquiry and sales materials.
15–35% qualified-enquiry improvement potential and 20–40% less repeated buyer explanation.
A buyer receives an email but cannot quickly verify the company, process or risk controls.
One focused trust page answering the questions that stop a serious buyer from replying.
Answers the questions that prevent a serious buyer from replying.
Reduce early buyer-verification and repeated explanation work by 20–40%.
Too many machine groups are presented without buyer logic, applications or category structure.
A scalable machinery information system organised around what buyers need to compare and control.
Organises machine groups around buyer application, comparison and risk questions.
Reduce category explanation and first-stage quotation preparation by 30–60%.
A business needs a structured first view of suppliers, brands, product gaps or distribution opportunities.
A decision-ready research pack rather than a list of links and unverified claims.
Creates a decision-ready comparison instead of an unstructured link list.
Avoid one weak supplier, distribution or product decision whose downstream cost can exceed the research fee.
The buyer needs clearer acceptance criteria and independent checks before payment or shipment.
A buyer-side coordination package connecting scope, evidence, third parties and decision notes.
Connects buyer requirements, supplier evidence, third parties and the final decision note.
Reduce payment, shipment and acceptance risk through clearer criteria and evidence coordination.
Products & Packaging
A product exists, but its name, category, audience and reason to choose it are not clear.
A sharper product story before packaging, catalogue and launch materials are produced.
Clarifies the name, audience, category and reason to choose the product.
Avoid packaging, catalogue and launch production around an unclear product position.
The product needs packaging that looks credible and communicates the right information clearly.
A practical first packaging system built for presentation and production readiness.
Creates a credible and production-aware packaging foundation.
Reduce supplier revision and production-approval time by 20–40%.
A new product needs coordinated images, copy, landing content and campaign assets.
One launch story adapted across the places buyers will evaluate the product.
Connects product story, landing content, sales assets and campaign formats.
Coordinate launch content and asset production 30–50% faster.
Technical and commercial product information is inconsistent across PDFs, messages and listings.
A reusable product-information structure for sales, distributors and web use.
Creates one reusable structure for web, catalogue, distributor and proposal use.
Reduce repeated product-information preparation by 30–60%.
A product, concept or campaign needs strong visuals before full photography or production is available.
Controlled visual concepts and presentation assets for sales, validation and launch planning.
Makes the product or concept easier to validate and present before full production.
Reduce early photography, prototyping and presentation cost by 20–50% where controlled concept visuals are suitable.
Content, SEO & Outreach
The site has pages but no clear topic map, evidence standard or internal-link structure.
A search and authority foundation organised around real buyer questions.
Creates the topic, evidence, publishing and internal-link structure required for authority growth.
2–6× organic visibility potential over 6–12 months from a low, underdeveloped baseline.
The business needs credible articles that support trust and sales rather than generic blog volume.
A focused set of evidence-based articles connected to services, cases and conversion routes.
Turns real expertise into articles connected to services, proof and enquiry routes.
Increase useful organic entry points and reduce repeated sales explanation through evidence-based content.
The founder has real experience but posts inconsistently or sounds like generic marketing content.
A repeatable system that turns real work, opinions and lessons into credible founder content.
Creates a repeatable interview-to-post and reuse workflow.
Reduce founder content-preparation time by 50–70% while preserving personal judgement and voice.
Leads receive one reply and then disappear without useful follow-up or a smaller next step.
A short educational follow-up sequence connected to the right offer, proof and downsell.
Creates a useful educational route instead of one reply followed by silence.
10–25% lead re-engagement potential among suitable prospects who do not buy immediately.
Literal translation creates weak market language, inconsistent claims and duplicated SEO pages.
Market-adapted priority content with consistent structure, proof and search intent.
Creates market-adapted content without inconsistent literal translation.
Reduce duplicate adaptation and terminology-repair work by 30–50%.
AI & Automation
The team wants AI but is choosing tools before defining repeated work, data and ownership.
A ranked list of practical AI opportunities, risks and prerequisites.
Ranks useful AI opportunities by readiness, value, knowledge and risk.
Avoid HK$10,000–50,000+ of unsuitable tool, integration or workflow spending.
Important company knowledge is buried across files, messages and individual memory.
An organised approved knowledge layer ready for people, search and controlled AI use.
Creates one maintained knowledge layer for staff, search and controlled AI use.
Reduce time spent searching for or recreating approved information by 30–60%.
New inquiries are slow to review, inconsistently summarised or answered without enough context.
A controlled workflow for summarising, routing and preparing better first responses.
Connects enquiry context, qualification, summary and human review.
Prepare and route the first useful response 40–70% faster.
Long reports, meetings and articles are not being converted into useful channel-specific content.
A governed system for turning approved source material into reusable drafts without losing judgment.
Turns reports, articles and meetings into governed channel-specific drafts.
Reduce approved-content repurposing time by 50–75%.
Teams repeatedly compile status, performance or operational summaries by hand.
A repeatable data-to-summary workflow with clear human review and exception handling.
Creates a repeatable data-to-summary workflow with human exception review.
Reduce recurring report and summary preparation by 40–70%.
Operations & Software
The team knows work is inefficient but cannot agree what software or process should change first.
A clear map of work, exceptions, ownership and the smallest useful next system.
Maps the work, exceptions, ownership and smallest useful next system.
Avoid incorrect software scope and reduce several weeks of internal debate or vendor discovery.
Inventory, orders, suppliers, customers or finance are controlled through disconnected records.
One practical first operating module designed around the real business workflow.
Turns one high-value manual process into a traceable operating system.
40–70% less administration and reconciliation time in the selected workflow.
Stock changes location, condition or status, but the business cannot see one trustworthy balance.
A controlled inventory layer with traceable movements, locations and exceptions.
Creates one movement, location, balance and exception history.
25–50% fewer stock-status discrepancies and 40–70% less trace and reconciliation time.
Inquiries are kept in inboxes and messages, with no clear status, owner or follow-up date.
A lightweight lead operating layer from new inquiry to won, lost or nurture.
Gives every enquiry a stage, owner, priority and next action.
50–80% fewer forgotten opportunities and materially faster management review.
Operational labels require repeated manual formatting, fragile templates or specialist software.
A focused print utility built around the exact label, data and printer workflow.
Creates a focused utility around the real printer, data and label workflow.
Reduce recurring label setup, formatting and print preparation by 60–90%.
Ongoing Care & Growth
Websites and digital systems slowly decay because nobody owns updates, backups and visible issues.
Ongoing technical ownership, controlled changes and a clear monthly improvement record.
Keeps the live system healthy with one visible monthly owner.
Avoid accumulated repair cost, broken forms, missing backups and repeated supplier re-briefing.
The business wants continuing improvement in content, lead response, knowledge and automation.
A monthly backlog and learning loop connecting AI to useful business work.
Maintains one useful AI improvement backlog instead of isolated experiments.
15–35% shorter cycle time in one selected AI-assisted workflow.
The website and authority content become outdated after the initial publishing sprint.
A controlled monthly rhythm for updating proof, articles, offers and internal links.
Keeps proof, articles, offers and internal links commercially current.
Maintain search freshness and prepare recurring authority content 30–50% faster through a reusable system.
Promotions are reactive and every campaign starts again from a blank page.
A monthly campaign rhythm with reusable hooks, assets and lessons from previous activity.
Creates a monthly calendar, reusable hooks and channel adaptation rhythm.
Prepare recurring campaign assets 30–50% faster and reduce blank-page production.
A working internal system needs fixes, reports and modules without becoming an uncontrolled rebuild.
A governed monthly improvement backlog for real users and operational priorities.
Keeps a live internal system aligned with real users and business priorities.
Reduce issue backlog and operational workarounds through controlled monthly releases.
Choosing the right depth
The same visible request can require very different levels of work. The right depth depends on how many decisions, people and systems are connected to the problem.
One defined output, few dependencies and a short approval path. Typical investment: HK$3,800–6,800.
Several related outputs supporting one immediate commercial decision. Typical investment: HK$5,800–18,800.
Strategy, communication, technology and operations must work together. Typical investment: HK$18,800–118,800+.
The work is live and now needs ownership, maintenance and improvement. From HK$2,800/month.
Modelled impact depends on the starting baseline, adoption, traffic or transaction volume, stock and data quality, team ownership and operating discipline. It is a planning range rather than a guaranteed historical result.
Explain what is happening, what has already been tried and what should become easier. The first response will help identify the most sensible starting point.
A perfect brief is not required
Cannot choose a package?