theSerkan Revenue Systems StudioFree Fit Check →

Funding-Ready Growth

Build a useful commercial project.
Assess the support around it.

theSerkan helps Hong Kong enterprises shape market-development, exhibition, distributor and practical AI projects with clearer scope, ownership, budgets and implementation records.

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BUD-focused commercial projectsCurrent rules checked July 2026Applicant remains decision owner
48BUD-covered economies from 15 June 2026
HK$150kEasy BUD ceiling per application
HK$800kGeneral BUD ceiling per application
HK$7mCumulative BUD ceiling per enterprise

Current programme landscape

Use the official programme that matches the applicant and the real project.

The following summaries are orientation only. Current guides, approved measures, sector rules and official decisions always take priority.

Current routeBUD

BUD Fund

Support for eligible Hong Kong enterprises developing covered target markets.

The BUD Fund supports eligible non-listed Hong Kong enterprises undertaking branding, upgrading, restructuring and sales-promotion projects connected to covered markets.

  • Government support is generally provided on a 1:3 matching basis, up to 25% of recognised project expenditure.
  • Easy BUD has a funding ceiling of HK$150,000 per application from 15 June 2026.
  • General BUD applications have a funding ceiling of HK$800,000 per application.
  • The cumulative BUD ceiling is HK$7 million per enterprise.
  • The geographical scope covers 48 economies from 15 June 2026.
  • The SME Export Marketing Fund was consolidated into BUD on 1 July 2026; exhibitions and export-marketing activities are now addressed through the BUD framework.
Most relevant for

Market-specific buyer communication, export websites and catalogues, exhibitions, distributor development, e-commerce and selected AI-enabled expansion projects.

Official eligibility, recognised expenditure, procurement requirements, application route and reimbursement depend on the current guide and the assessing authority.

Check the official programme ↗
Check current availabilityDTSPP

Digital Transformation Support Pilot Programme

Matching support for approved ready-to-use digital solutions.

DTSPP has supported eligible SMEs adopting approved ready-to-use solutions on a 1:1 matching basis. Programme availability, target sectors, approved solutions and provider status must be checked directly with Cyberport.

  • The programme model uses approved ready-to-use solutions rather than bespoke consulting projects.
  • Funding support has operated on a 1:1 matching basis.
  • Subscription-based solutions may have a support period of up to two years under the published programme framework.
  • Current application windows, sectors, solution categories and provider listings must be confirmed on the official portal.
Most relevant for

Approved repeatable digital products where the solution, provider, sector and application window match the published programme requirements.

theSerkan does not describe a service as DTSPP-approved unless the exact provider and solution have been formally accepted and remain listed.

Check the official programme ↗
Current routeTPLSP

Pilot Subsidy Scheme for Third-party Logistics Service Providers

Technology adoption for eligible Hong Kong third-party logistics operators.

A specialist scheme supporting eligible non-listed 3PL enterprises adopting technology that improves productivity, efficiency or environmental performance.

  • Support may cover up to two-thirds of recognised project cost.
  • The cumulative subsidy ceiling is HK$2 million per applicant enterprise.
  • An enterprise may receive support for up to four approved projects under the published scheme framework.
  • Eligible technology areas can include software, automation, AI, IoT and supply-chain solutions.
  • FILAS was launched under the scheme in June 2026 for eligible logistics-data-platform onboarding solutions; its White List and application guidance should be checked separately.
Most relevant for

Warehouse, shipment, exception, customer-portal, data, automation and AI systems for genuine third-party logistics operators.

This route is industry-specific. The applicant must satisfy the official 3PL eligibility, project relevance and documentation requirements.

Check the official programme ↗
Export-marketing update

The SME Export Marketing Fund was consolidated into the BUD Fund on 1 July 2026. Enterprises considering exhibitions or export-marketing activities should review the current BUD and Easy BUD guidance rather than treating EMF as a separate new application route.

Commercial project packages

Four market-development systems that create value beyond the application.

Each package begins with a real market objective, a defined client owner and a project scope that can be implemented and reviewed independently of the funding decision.

01Target-market buyer communication

Export Buyer Trust System

A market-specific project for Hong Kong trading, manufacturing, machinery and engineering companies whose real capability is not yet presented clearly to overseas buyers.

Commercial outcomeA serious buyer can understand the company, navigate the product range, evaluate relevant experience and continue into a more useful commercial enquiry.
Project range
HK$148,000–228,000
Typical timing
8–14 weeks
Primary programme to assess
BUD Fund
Explore this project →
02Exhibition and export-market development

Trade Fair Revenue System

A market-development project combining target-buyer strategy, stand communication, sales materials, lead qualification and post-event follow-up.

Commercial outcomeThe exhibition becomes a managed buyer-development project with a clear message, useful lead context and accountable follow-up.
Project range
HK$198,000–358,000
Typical timing
10–18 weeks
Primary programme to assess
BUD Fund
Explore this project →
03AI-assisted export buyer response

AI Export Buyer Desk

A human-reviewed AI-assisted system for companies handling repeated international buyer questions, complex product information and inconsistent enquiry routing.

Commercial outcomeInternational enquiries receive more consistent first-line support while suitable opportunities reach the right person with useful commercial context.
Project range
HK$238,000–398,000
Typical timing
12–20 weeks
Primary programme to assess
BUD Fund
Explore this project →
04Overseas channel development

Distributor Launch System

A market-entry and channel-development project for Hong Kong brands, manufacturers and trading companies seeking distributors in a selected overseas market.

Commercial outcomeThe company can identify, approach, evaluate and onboard distributor candidates through a clearer commercial process.
Project range
HK$298,000–498,000
Typical timing
14–24 weeks
Primary programme to assess
BUD Fund
Explore this project →

How we approach the work

Funding readiness is project discipline — not an approval promise.

The commercial work and the programme review remain connected but distinct. That protects the business from designing a weak project only to chase an uncertain subsidy.

01

Commercial value first

The project should remain worthwhile even if the application is delayed, reduced or unsuccessful.

02

Current programme facts

Official programme pages and application guides are checked before a route is recommended.

03

Applicant ownership

The client remains responsible for declarations, procurement, payments, records and official submissions.

04

Clear project records

Scope, approvals, outputs, invoices, third-party costs and KPI definitions are organised from the beginning.

Applicant responsibilities

The enterprise remains responsible for the application and the accuracy of its records.

  • Confirm the legal entity, group structure and substantive Hong Kong operations.
  • Select and justify the target market and commercial objective.
  • Provide accurate company, product, project and transaction information.
  • Follow the applicable procurement, contracting, payment and record-retention rules.
  • Maintain the required enterprise contribution and project cash flow.
  • Complete official forms, declarations and submissions truthfully.

A useful first step

Check applicant and project readiness before preparing a large quotation.

The Funding Fit Check reviews basic registration, operations, market, project timing, cash contribution, procurement and ownership signals. It is a preliminary commercial screening, not an official eligibility decision.

10

Readiness questions

Receive a preliminary score, likely blockers, a cash-flow illustration and a recommended next move.

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Independent commercial service

theSerkan is not appointed by the Hong Kong Government, Trade and Industry Department, HKPC or Cyberport. Programme eligibility and funding decisions are made through the applicable official process.

Start with the market objective.
Confirm funding fit from there.

Use the Fit Check for initial readiness or share the proposed project when the enterprise, target market and commercial need are already clear.

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