← Funding-Ready GrowthTarget-market buyer communication
BUYERCommercial project architecture
Commercial outcome
A serious buyer can understand the company, navigate the product range, evaluate relevant experience and continue into a more useful commercial enquiry.
Export Buyer Trust System
Make the company, product range and working process easier for overseas buyers to understand and trust.
A market-specific project for Hong Kong trading, manufacturing, machinery and engineering companies whose real capability is not yet presented clearly to overseas buyers.
Designed outcomeA serious buyer can understand the company, navigate the product range, evaluate relevant experience and continue into a more useful commercial enquiry.
The initial request
The company wants a new export website, catalogue or company profile.
The wider commercial issue
Company experience, product information, quality processes and buyer next steps are fragmented across files, messages and individual explanations.
A strong commercial fit
Designed for an active Hong Kong enterprise with a genuine overseas market objective.
One or more covered overseas markets selected and justified before the scope is finalised.
Hong Kong trading, sourcing and import-export companies
Machinery, industrial, wellness and engineering suppliers
Manufacturers entering a new market or seeking distributors
Companies with genuine capability but fragmented buyer information
BUD areas to assess
The commercial project comes first. Programme alignment is reviewed against the final scope.
These categories are orientation only. Applicant eligibility, designated measures, recognised costs, procurement and official assessment determine the actual route.
Branding
Target-market positioning, buyer narrative and market-facing identity application.
Promoting sales
Market-specific website, catalogue, case studies, enquiry route and proposal support.
Upgrading
Structured product information, clear ownership and a maintainable content workflow.
Project scope
Strategy, implementation and project records inside one commercial plan.
The final quotation separates professional work, third-party costs, client dependencies, approval points and measures that require programme-specific confirmation.
Target-market buyer strategy
Buyer segments, decision criteria, market questions, competitor references and positioning priorities.
Company and capability story
Approved company facts, working process, quality controls, certifications and relevant project experience.
Product information system
Category architecture, specification model, applications and reusable product-data structure.
Buyer-facing website and profile
A market-specific website route, company profile and export catalogue outputs.
Qualified enquiry and proposal route
Buyer questions, enquiry context, ownership and reusable proposal foundations.
Project documentation pack
Itemised scope, timeline, approvals, screenshots, output register and agreed KPI records.
Simple cash-flow illustration
Illustrative HK$188,000 commercial project
The example uses the BUD matching structure of up to 25% of recognised expenditure. Programme ceilings, approved measures and ineligible costs can change the final position.
Example project costHK$188,000
Illustrative government shareHK$47,00025% before caps and official assessment
Illustrative enterprise shareHK$141,00075%, plus any ineligible and additional third-party costs
Easy BUD and General BUD have different application ceilings and documentation routes. The current official guide and approved budget always take priority.
Implementation sequence
Commercial decisions, client ownership and project records remain visible from the beginning.
The project can pause, reduce scope or move to a normal commercial route when the applicant, target market, cash plan or official programme fit is not ready.
Market review
Confirm the target market, buyer, current information gaps and commercial objective.
Information architecture
Organise company experience, product data, approved claims and missing inputs.
System build
Create the approved website, profile, catalogue and qualified enquiry route.
Buyer review
Test mobile use, buyer questions, language, information consistency and sales handoffs.
Handover
Package deliverables, approvals, KPI definitions and implementation records for the client.
Project records
A well-managed project is easier for the client to review and document.
- Approved target-market brief
- Versioned website and catalogue outputs
- Company and product source register
- Client review and acceptance records
- Enquiry and KPI measurement plan
- Final project documentation index
Applicant responsibilities
The client remains the applicant, payer and decision owner.
- Provide genuine company, project, certification and product information
- Appoint one decision owner and one product-information owner
- Complete funding applications and declarations accurately
- Follow the applicable procurement and payment requirements
- Maintain the required enterprise contribution and project cash flow
Outside the service scope
Official decisions and additional costs remain separate from the commercial delivery.
theSerkan provides project strategy and delivery. It is not appointed by the Government, Trade and Industry Department or HKPC.
- Funding application approval or reimbursement
- Invented certifications, partners, projects or performance results
- Government application submission as the applicant
- Advertising media, printing, exhibition space and third-party costs unless itemised
- Unlimited languages, products, revisions or ongoing catalogue production
Choose the next step
Make the overseas buyer’s next decision easier.
Begin with the Funding Fit Check when applicant or project readiness is unclear, then scope the commercial project around a real target market.