← Funding-Ready GrowthExhibition and export-market development
FAIRCommercial project architecture
Commercial outcome
The exhibition becomes a managed buyer-development project with a clear message, useful lead context and accountable follow-up.
Trade Fair Revenue System
Connect the booth, buyer conversation, lead capture and post-event follow-up before the exhibition begins.
A market-development project combining target-buyer strategy, stand communication, sales materials, lead qualification and post-event follow-up.
Designed outcomeThe exhibition becomes a managed buyer-development project with a clear message, useful lead context and accountable follow-up.
The initial request
The company needs a booth, catalogue and promotional materials for an upcoming fair.
The wider commercial issue
The visible assets are being prepared before the priority visitor, commercial message, qualification questions and post-event ownership have been decided.
A strong commercial fit
Designed for an active Hong Kong enterprise with a genuine overseas market objective.
A covered overseas market connected to a genuine exhibition or export-promotion objective.
Hong Kong exporters and manufacturers attending overseas fairs
Trading companies launching categories or entering markets
Companies investing significantly in exhibitions but following up inconsistently
Teams able to assign owners to meetings, proposals and post-event actions
BUD areas to assess
The commercial project comes first. Programme alignment is reviewed against the final scope.
These categories are orientation only. Applicant eligibility, designated measures, recognised costs, procurement and official assessment determine the actual route.
Export promotion
Exhibition participation and market-specific buyer communication.
Branding
Aisle message, stand story, product focus and professional market presentation.
Promoting sales
QR capture, qualification, meeting records, proposal route and follow-up.
Project scope
Strategy, implementation and project records inside one commercial plan.
The final quotation separates professional work, third-party costs, client dependencies, approval points and measures that require programme-specific confirmation.
Fair opportunity plan
Target buyers, meeting objectives, offer focus, measures of success and follow-up ownership.
Booth communication system
Aisle message, proof hierarchy, visual direction, conversation prompts and team briefing.
Export sales materials
Market-specific company profile, catalogue, project examples and focused handouts.
Lead capture and qualification
QR route, relevant fields, priority rules, meeting notes and contact records.
Proposal and follow-up workflow
Lead ownership, response timing, proposal templates and post-event pipeline.
Project documentation pack
Approved outputs, event records, lead/KPI structure and final implementation index.
Simple cash-flow illustration
Illustrative HK$278,000 commercial project
The example uses the BUD matching structure of up to 25% of recognised expenditure. Programme ceilings, approved measures and ineligible costs can change the final position.
Example project costHK$278,000
Illustrative government shareHK$69,50025% before caps and official assessment
Illustrative enterprise shareHK$208,50075%, plus any ineligible and additional third-party costs
Easy BUD and General BUD have different application ceilings and documentation routes. The current official guide and approved budget always take priority.
Implementation sequence
Commercial decisions, client ownership and project records remain visible from the beginning.
The project can pause, reduce scope or move to a normal commercial route when the applicant, target market, cash plan or official programme fit is not ready.
Fair strategy
Define the market, priority visitors, event objective and approved commercial offer.
Message and buyer information
Build the aisle message, stand narrative and supporting sales information.
Assets and capture
Produce the approved visual system, buyer materials, QR route and lead fields.
Readiness test
Rehearse buyer conversations, devices, capture, ownership and response.
Follow-up and closeout
Operate the follow-up route and preserve agreed project and KPI records.
Project records
A well-managed project is easier for the client to review and document.
- Approved fair strategy and target-buyer brief
- Booth and sales-material acceptance records
- QR and lead-capture testing
- Meeting and follow-up workflow
- Event participation records
- KPI and project closeout index
Applicant responsibilities
The client remains the applicant, payer and decision owner.
- Confirm the exhibition booking and target-market relevance
- Provide accurate product, pricing and company information
- Assign event staff and follow-up owners
- Manage its own application, procurement, contracts and payments
- Preserve event, invoice and participation records
Outside the service scope
Official decisions and additional costs remain separate from the commercial delivery.
theSerkan provides project strategy and delivery. It is not appointed by the Government, Trade and Industry Department or HKPC.
- Footfall, lead, order or distributor guarantees
- Exhibition fees, travel, freight, printing, construction or media costs unless itemised
- Unsupported company or customer claims
- Unlimited booth variants or late scope changes
- Funding application approval or reimbursement
Choose the next step
Build the follow-up route before the first visitor arrives.
Use the Funding Fit Check to review applicant and project readiness, then structure the fair around one clear market-development objective.