← Funding-Ready GrowthFunding-ready exhibition and export system
FAIRFunding-ready commercial system
Commercial outcome
The exhibition becomes a measurable buyer-acquisition project with clear messages, lead ownership and a post-event closing route.
Funding-ready flagship
Do not fund a booth as a temporary asset. Build the commercial route before, during and after the event.
A connected exhibition project combining target-buyer strategy, stand messaging, sales material, lead capture, qualification, proposal and post-event follow-up.
Designed outcomeThe exhibition becomes a measurable buyer-acquisition project with clear messages, lead ownership and a post-event closing route.
The visible request
“We need a booth, catalogue and promotion materials for an upcoming fair.”
The real commercial pressure
The company is preparing visible assets without deciding who must stop, what proof they need, how leads are qualified or who owns the follow-up after the event.
Strong commercial fit
This project is designed for active companies with a real market objective.
A covered overseas market connected to a real exhibition or export-promotion objective.
Hong Kong exporters and manufacturers attending overseas fairs
Trading companies launching new categories or markets
Companies with high exhibition spend but weak follow-up
Teams that can assign owners to meetings, proposals and post-fair action
Potential BUD alignment to assess
The funding logic follows the commercial scope—not the other way around.
These categories describe possible alignment only. The applicant, target market, designated measures, cost limits, procurement and official assessment determine actual eligibility.
Export promotion
Exhibition participation, buyer-facing campaign assets and market-specific promotion measures.
Branding
Aisle message, stand story, proof system and market-facing identity application.
Promoting sales
QR capture, qualification, meeting records, proposal route and post-event follow-up.
Connected delivery scope
Strategy, implementation and evidence inside one project architecture.
The final quotation separates labour, third-party costs, client dependencies, acceptance points and any measures that require programme-specific confirmation.
Fair opportunity plan
Target buyers, meeting objectives, event message, offer focus, KPIs and follow-up responsibilities.
Booth message system
Aisle hook, proof hierarchy, visual system, conversation prompts and staff briefing.
Export sales materials
Market-specific company profile, catalogue, case proof and focused handouts.
Lead capture and qualification
QR route, structured contact fields, priority rules, meeting notes and consent-aware records.
Proposal and follow-up workflow
Lead ownership, follow-up timing, proposal templates and post-fair pipeline.
Evidence and performance pack
Output register, event evidence, lead/KPI structure, approvals and final implementation record.
Illustrative project economics
Illustrative HK$278,000 approved project
The illustration uses the current BUD matching ratio of up to 25% of approved project cost. It is not a forecast of approval, recognised expenditure or final reimbursement.
Example project costHK$278,000
Illustrative maximum government shareHK$69,50025% of the example cost
Illustrative enterprise cash shareHK$208,50075% before other ineligible or third-party costs
Easy BUD and General BUD have different measures, documentation and per-application ceilings. The official guide and approved budget always prevail.
Controlled implementation
Decision and evidence checkpoints before production speed.
A project may pause or reduce scope when applicant evidence, target-market rationale, cash capacity, procurement or client ownership is not ready.
Fair strategy
Define the target market, buyer segments, event objective, KPI and approved commercial offer.
Message and proof
Build the aisle hook, booth narrative, evidence hierarchy and meeting logic.
Assets and capture
Produce the approved visual system, sales material, QR route and lead fields.
Readiness test
Rehearse buyer conversations, devices, capture, ownership and post-event response.
Follow-up and evidence
Operate the follow-up route and preserve the evidence required for reporting.
Evidence-ready handover
The project should be easier to verify because it was built that way.
- Approved fair strategy and target-buyer brief
- Booth and sales-material acceptance records
- QR and lead-capture QA
- Meeting and follow-up workflow
- Event participation evidence
- KPI and final evidence matrix
Applicant responsibilities
The client remains the applicant and decision owner.
- Confirm exhibition booking and target-market relevance
- Provide verified product, pricing and company evidence
- Assign fair staff and follow-up owners
- Handle its own application, procurement, contracts and payments
- Preserve event, invoice and participation records
Clear exclusions
Funding-ready does not mean funding-guaranteed.
theSerkan is not appointed by the Government or HKPC. We structure and deliver the commercial project; official eligibility and funding decisions remain outside our control.
- Guarantees of footfall, leads, orders or distributor appointments
- Exhibition fees, travel, freight, printing, stand construction or media costs unless itemised
- Unapproved claims or fabricated customer evidence
- Unlimited booth variants or last-minute scope changes
- Application approval or final reimbursement guarantee
Choose the next decision
Build the follow-up system before the first visitor arrives.
Use the Funding Fit Check to test applicant and project readiness, then structure the fair around a measurable market-development objective.